Children's author, Mo Willems, writes picture books and easy readers with mass appeal. Check out his Knuffle Bunny trilogy, Elephant and Piggie series, and Pigeon books (Don't Let the Pigeon Drive the Bus, for one!) if you haven't read any of his books yet. They are gems; kids (and parents) love them! One of his newer books that is fast becoming a favourite read aloud is That is Not a Good Idea!; it is a funny story with a real twist! But Mo Willems is also a dad and in this article he offers up some of his 'secrets' to raising a reader.
His website offers up lots of tidbits too... as well as fun and games, blogs, and FAQs.